Quoting the Beatles, Heller (2015:1) questions whether one is really needed at sixty-four when the generation reaching this age are still as active four years before, pointing out that once one turn sixty-five, design tends to be lacking.
An example of this is the Senior Citizen Health Services ID card (Medicare) which in his opinion is a privilege to hold but are aesthetically unappealing in use of typography and print material (Heller, 2015). Moreover, Heller goes on to highlight his main issue, that products targeting the elderly are designed to make them feel old, contradicting his ‘[g]ood design is supposed to be ageless, not aged’ (Heller, 2015). The author says that the evolution of design with time is directly proportional, with both good and bad typography forming a part of this growth influenced by cultural factors.
To sum up Heller’s point, he brings light to the power graphic design holds and how that power is not being translated well into products designed for the elderly.
Heller, S., 2015. When I’m Sixty-five. [online] Available at: http://designobserver.com/feature/when-im-sixty-five/39084/ [Accessed 10 November 2015]
With Thomas Galea, Michaela Fleri Soler, Cynthia Chircop
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