Proposal Title
The Importance of Typography as a Legible Element in Editorial Design
AIMS
What do you intend to investigate? Make sure that your hypothesis is not obviously true (or false!).
My objective for this study is to establish how important the correct use of typography is when it comes to layouts and visual aesthetics. I wish to investigate the difference between legibility and readability in order to be able to answer the question “Does type have to be legible to communicate?”.
MOTIVATION
Why is the problem that you are investigating interesting in terms of practical/vocational relevance? Why do you consider it non-trivial?
As a student studying graphic design, I've often noticed that I stumble upon a problem when I view the use of typography in the works of others. When the work is to complex, although interesting to look at I do not always understand the message. When the work is too simple, although it may be easy to read, I do not always receive the message that is trying to come across.
Typography has the ability to attract readers, yet it also has the power to detract readers from the smooth transmission of the message within and I would like to argue this difference. In this day and age I feel that some designers may be overlooking the need for legibility and thus I want to discover why they have chosen to do so in order to communicate.
Whether or not my questions are answered as to whether editorial design needs to be legible or not, I feel that the information that I will gain will still hold value in understanding the concepts surrounding it.
READING LIST
What have other researchers/authors come up with that relates to your problem? Be careful here: this shall not be a detailed presentation of others’ work. Make it clear how work by others you intend to review relates to your goals.
I have found a substantial amount of information so far commenting on typographic arrangement and technicalities. I have found several online articles commenting on the difference between legibility and readability which are useful sources, which are listed in references below. I will be looking at books such as “The Elements of Graphic Design," which contains a wealth of information and examples in the exploration of what makes visual design stunning and easy to read. On the other hand I will also be looking at “The End of Print: The Grafik Design of David Carson” which also contains stunning visuals yet this time it explores the challenges of making it difficult to read.
LIMITATIONS
WORK DONE SO FAR: Mention any important limitations in your work so far that you may wish to overcome in the future.
The fact that there is a lot of information on legibility and readability, makes me fear that there is no actual answer to whether or not editorial design has to be legible to communicate. So far all I’ve come across are opinions; so it could end up with questionnaires and/or first-hand analysis of both graphic designers as well as other members of public in order to get feedback as to whether or not design should be legible or not.
WORKPLAN
Introduce some milestones into your plan, so that you show that you can monitor your progress and change course if something goes wrong.
Throughout October, I will be focusing mainly on secondary research whilst documenting my findings on the blog posts. Literature should be finalised by the end of the month so review will be started early November. In the meantime I will be setting up examples of different pieces of typographic elements in editorial design for a questionnaire. After hand in of literature review I will continue to analyse the feedback from the questionnaire and proceed to any further research. In December I would be able to start writing the essay and all research would be finalised. After that, I would just have to complete my assignment and hand in according to the deadlines set.
References:
Moss, O, 2013. Legibility Vs Communication in Design – David Carson’s point of view. | MA Graphic Design. [ONLINE] Available at: https://postmodernmovieposter.wordpress.com/2013/12/30/legibility-vs-communication-in-design-david-carsons-point-of-view/. [Accessed 21 October 2015].
Bradley, S, 2010. Legibility And Readability In Typographic Design - Vanseo Design. [ONLINE] Available at: http://vanseodesign.com/web-design/legible-readable-typography/. [Accessed 21 October 2015].
Loyd, Jeremy, 2013. ’Typographic Readability And Legibility - Tuts+ Web Design Article'. [ONLINE] Available at: http://webdesign.tutsplus.com/articles/typographic-readability-and-legibility--webdesign-12211. [Accessed 21 Oct. 2015].
Cousins, C, 2013. The Importance of Designing for Readability | Design Shack. [ONLINE] Available at: http://designshack.net/articles/typography/the-importance-of-designing-for-readability/. [Accessed 21 October 2015].
Blackwell, Lewis, and David Carson. The End Of Print. San Francisco: Chronicle Books, 2000. Print.
White, Alex W. The Element Of Graphic Design. 2nd ed. New York: All worth Press, 2011. Print.
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